Better Product Marketing Beats a Better Product Inferior products that have dedicated and engaged Product Marketing people on the team will ALWAYS get more traction than better products that don’t. It took me two startups and a lot of sleepless nights to realize this, but it’s true. It

Replicate (Don't Reinvent) Great UX Patterns Build a UX pattern library: Whenever you encounter exceptional user experiences, document them systematically. Create a personal repository of screenshots, screen recordings, and bookmarks organized by interaction type. The most successful digital products aren't reinventing UX—they're thoughtfully

Spend 95% of your content-creation time on external-facing material If you’re building an application for external users (usually the case), greater than 95% of the time that you spend on documentation should be for EXTERNAL consumption. I have a long-standing hypothesis that a company’s chance of success (and

The goal of early-stage products is to: 1. Get real user feedback and analytics, in order to: 2. Make informed pivots, until you: 3. Achieve product-market fit (including pricing) or run out of pivots (i.e., capital). The faster you can iterate and release testable features and functionality - that

No product marketing website? No product. It’s that simple. And, if your product marketing website isn’t EXCELLENT or if you’re not consistently creating and distributing compelling long-form content, then your chance of gaining any meaningful traction is minimal. And, if you don't have robust analytics