Deming - Innovate

"𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞.

Allocate resources for long-term planning. Plans for the future call for consideration of:
• New service and 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 that may help people to live better materially, and 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭...
• Performance in the hands of the user.
• Satisfaction of the user.

One requirement for innovation is faith that there will be a future. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞, cannot thrive unless the top management have declared unshakable commitment to quality and productivity. Until this policy can be enthroned as an institution, middle management and everyone else in the company will be skeptical about the effectiveness of their best efforts.

Put resources into:
𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧

𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐠𝐧 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 and service. This obligation never ceases. 𝐓𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐥𝐢𝐧𝐞.

— 𝐖. 𝐄𝐝𝐰𝐚𝐫𝐝𝐬 𝐃𝐞𝐦𝐢𝐧𝐠