Alex Niemi (Page 2)

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Your Product Needs a Domain

I can’t tell you how many times I’ve gotten pushback on acquiring a domain for a product: “We’ll have to get IT involved and loop in Legal. Also, we really should run this up the chain to Terry (CEO) and Angela (CMO) for buy-in before we do

Tenets for Effective Product Management (Interspersed with My Opinions)

Spend 95% of your content-creation time on external-facing material If you’re building an application for external users (usually the case), greater than 95% of the time that you spend on documentation should be for EXTERNAL consumption. I have a long-standing hypothesis that a company’s chance of success (and

The 160x Engineering Effect: Why Elite Talent Is Your Ultimate Competitive Advantage

The goal of early-stage products is to: 1. Get real user feedback and analytics, in order to: 2. Make informed pivots, until you: 3. Achieve product-market fit (including pricing) or run out of pivots (i.e., capital). The faster you can iterate and release testable features and functionality - that

How Product Marketing Drives Inside Sales Success for Early-Stage SaaS Products (Part 2)

No product marketing website? No product. It’s that simple. And, if your product marketing website isn’t EXCELLENT or if you’re not consistently creating and distributing compelling long-form content, then your chance of gaining any meaningful traction is minimal. And, if you don't have robust analytics

Optimizing Inside Sales for Early-Stage SaaS: The Timing Factor (Part 1)

Imagine that you’re the owner of a thriving local business, Dave’s Daycare, with ambitions to expand. You’ve developed a targeting strategy to identify potential clients — parents who might need quality childcare services — and initiated outreach through calls and emails to your carefully curated prospect list. Since I’

Hedgewise Logo

I had a pretty good idea of the logo that I wanted for Hedgewise.ai but I'm not great at using digital graphic design tools. So, I thought I'd start with a hand-drawn sketch and then try out various AI assistants iteratively to get the desired

Lyme Timber Company - What They Really Do

In 2019, the Lyme Timber Company purchased 675,000 acres in the Upper Peninsula (Michigan) and northern Wisconsin. That amounts to approximately 6.4% of the total acreage in the UP. Their website and publications make ample use of words like “sustainability,” “conservation,” “sustainable forestry” “carbon sequestration,” and “renewable resources,

The P0 Principle: A Revenue-First Approach to Product Issue Prioritization

This applies to B2B SaaS because that’s what I build. Simply put: P0: Your clients are losing money due to your issue/bug. P1: You are losing money due to your issue/bug. I’m using the word “money” in my definitions because it’s tangible, but “money” could

Things You Should Know About Texas (Before Moving Here)

Things You Should Know About Texas (Before Moving Here) My purpose in writing this isn’t to hate on Texas. It has a lot of great attributes. But, like any place, it has its peculiarities, some of which are extreme. My intent is to highlight a few of those things

What Type of Door Knob Should I Use?

What Type of Door Knob Should I Use? This is something that’s really easy to get right but for some reason it’s usually done wrong. Every apartment and house that I’ve ever lived in had the wrong type of door knobs throughout the interior of the house.

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Alex Niemi

Product, Technology, Markets, Engineering

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