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Deming - Management Accountability

"Failure of management to plan for the future and to foresee problems has brought about waste... The consumer is not always willing to subsidize this waste. The inevitable result is loss of market. Loss of market begets unemployment. Performance of management should be measured by potential to stay in

Even More Tenets for Effective Product [Marketing] Management

Better Product Marketing Beats a Better Product Inferior products that have dedicated and engaged Product Marketing people on the team will ALWAYS get more traction than better products that don’t. It took me two startups and a lot of sleepless nights to realize this, but it’s true. It

More Tenets For Effective Product Management

Replicate (Don't Reinvent) Great UX Patterns Build a UX pattern library: Whenever you encounter exceptional user experiences, document them systematically. Create a personal repository of screenshots, screen recordings, and bookmarks organized by interaction type. The most successful digital products aren't reinventing UX—they're thoughtfully

Your Product Needs a Domain

I can’t tell you how many times I’ve gotten pushback on acquiring a domain for a product: “We’ll have to get IT involved and loop in Legal. Also, we really should run this up the chain to Terry (CEO) and Angela (CMO) for buy-in before we do

Tenets for Effective Product Management (Interspersed with My Opinions)

Spend 95% of your content-creation time on external-facing material If you’re building an application for external users (usually the case), greater than 95% of the time that you spend on documentation should be for EXTERNAL consumption. I have a long-standing hypothesis that a company’s chance of success (and

The 160x Engineering Effect: Why Elite Talent Is Your Ultimate Competitive Advantage

The goal of early-stage products is to: 1. Get real user feedback and analytics, in order to: 2. Make informed pivots, until you: 3. Achieve product-market fit (including pricing) or run out of pivots (i.e., capital). The faster you can iterate and release testable features and functionality - that

How Product Marketing Drives Inside Sales Success for Early-Stage SaaS Products (Part 2)

No product marketing website? No product. It’s that simple. And, if your product marketing website isn’t EXCELLENT or if you’re not consistently creating and distributing compelling long-form content, then your chance of gaining any meaningful traction is minimal. And, if you don't have robust analytics

Optimizing Inside Sales for Early-Stage SaaS: The Timing Factor (Part 1)

Imagine that you’re the owner of a thriving local business, Dave’s Daycare, with ambitions to expand. You’ve developed a targeting strategy to identify potential clients — parents who might need quality childcare services — and initiated outreach through calls and emails to your carefully curated prospect list. Since I’

Hedgewise Logo

I had a pretty good idea of the logo that I wanted for Hedgewise.ai but I'm not great at using digital graphic design tools. So, I thought I'd start with a hand-drawn sketch and then try out various AI assistants iteratively to get the desired

Lyme Timber Company - What They Really Do

In 2019, the Lyme Timber Company purchased 675,000 acres in the Upper Peninsula (Michigan) and northern Wisconsin. That amounts to approximately 6.4% of the total acreage in the UP. Their website and publications make ample use of words like “sustainability,” “conservation,” “sustainable forestry” “carbon sequestration,” and “renewable resources,

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Alex Niemi

Product, Technology, Markets, Engineering

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