Alex Niemi

"𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞. Allocate resources for long-term planning. Plans for the future call for consideration of: • New service and 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 that may help people to live better materially, and 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭... • Performance in the hands of the user. • Satisfaction of the user. One requirement for innovation is faith that there will be a future.

"Failure of management to plan for the future and to foresee problems has brought about waste... The consumer is not always willing to subsidize this waste. The inevitable result is loss of market. Loss of market begets unemployment. Performance of management should be measured by potential to stay in

Better Product Marketing Beats a Better Product Inferior products that have dedicated and engaged Product Marketing people on the team will ALWAYS get more traction than better products that don’t. It took me two startups and a lot of sleepless nights to realize this, but it’s true. It

Replicate (Don't Reinvent) Great UX Patterns Build a UX pattern library: Whenever you encounter exceptional user experiences, document them systematically. Create a personal repository of screenshots, screen recordings, and bookmarks organized by interaction type. The most successful digital products aren't reinventing UX—they're thoughtfully

Spend 95% of your content-creation time on external-facing material If you’re building an application for external users (usually the case), greater than 95% of the time that you spend on documentation should be for EXTERNAL consumption. I have a long-standing hypothesis that a company’s chance

The goal of early-stage products is to: 1. Get real user feedback and analytics, in order to: 2. Make informed pivots, until you: 3. Achieve product-market fit (including pricing) or run out of pivots (i.e., capital). The faster you can iterate and release testable features and functionality

No product marketing website? No product. It’s that simple. And, if your product marketing website isn’t EXCELLENT or if you’re not consistently creating and distributing compelling long-form content, then your chance of gaining any meaningful traction is minimal. And, if you don't have robust

Imagine that you’re the owner of a thriving local business, Dave’s Daycare, with ambitions to expand. You’ve developed a targeting strategy to identify potential clients — parents who might need quality childcare services — and initiated outreach through calls and emails to your carefully curated prospect list. Since I’